Marketing Your Website

Marketing Your Website “If you build it, they will come” does NOT apply to websites Marketing your website is as important as designing it — how will you get people to see all your information if they don’t know about it? Getting your site to...

SEO – What NOT to do

SEO – What NOT to do Stay off of Google’s “naughty list” by avoiding these bad ideas: Keyword stuffing/spamming/abusing, too little content, Lots of low quality link…

Search Engine Strategies: Part 2

Search Engine Strategies: Part 2

Search Engine Strategies: Part 2 Working with the Search Engines Submit your home page URL to the search engines that are most relevant to your site. While there are hundreds of search engines, the most frequently used are Google, Yahoo, Bing, MSN, AOL Search, and...
Search Engine Strategies: Part 1

Search Engine Strategies: Part 1

Search Engine Strategies: Part 1 Part A: Constructing your Site with Search Engines in Mind We all know that we want our website to list as close to #1 as possible, in as many ways that people might search for you as possible. Construction your site with search...
10 Tips for Planning an Outstanding Website

10 Tips for Planning an Outstanding Website

10 Tips for Planning an Outstanding Website Points to Consider I added this information to my website, paraphrasing it from an article by Ivana Katz, in 2004. Very little has changed! These are still the core marketing features you need to consider in creating your...
Promoting Your Site

Promoting Your Site

Promoting Your Site Site Promotion consists of 2 key actions: Search Engine Optimization (SEO) and Marketing Strategy. The ‘nuts and bolts’ of SEO concern how your site is coded and how your content is presented. Marketing Strategy is your actionable plan...