Writing for your Website: stay away from “hidden” negatives

As Judith Humphrey writes in her blog, “the language you use shapes other’s impressions of you… [even little words can be] damaging to your brand and reputation, even if in subtle ways. My article below is a summary of her full article. The word is...

Why Choose a WordPress website from CeJay Associates?

The goal of our website development company is to make your website a unique looking marketing tool for your business or organization. Today’s websites need to be the hub of information for a business, while interacting with your social media and other advertising...

Advertise & Market Effectively

Using Paid Advertising Methods to Advertise and Market your Website Tips to help you effectively advertise and market your website. written by Kim T. Gordon, summarized by Candee Gulick Suppose you threw a party and no one showed up? If you create a website but...

SEO – What NOT to do

SEO – What NOT to do Stay off of Google’s “naughty list” by avoiding these bad ideas: Keyword stuffing/spamming/abusing, too little content, Lots of low quality link…

Search Engine Strategies: Part 2

Working with the Search Engines Submit your home page URL to the search engines that are most relevant to your site. While there are hundreds of search engines, the most frequently used are Google, Yahoo, Bing, MSN, AOL Search, and Ask. Some of these feed search...

Search Engine Strategies: Part 1

Part A: Constructing your Site with Search Engines in Mind We all know that we want our website to list as close to #1 as possible, in as many ways that people might search for you as possible. Construction your site with search engines in mind will help your site...

10 Tips for Planning an Outstanding Website

Points to Consider I added this information to my website, paraphrasing it from an article by Ivana Katz, in 2004. Very little has changed! These are still the core marketing features you need to consider in creating your business website. When faced with the daunting...

Promoting Your Site

Site Promotion consists of 2 key actions: Search Engine Optimization (SEO) and Marketing Strategy. The ‘nuts and bolts’ of SEO concern how your site is coded and how your content is presented. Marketing Strategy is your actionable plan in making your site...