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SSL vs Website Security

SSL vs Website Security

To make your website as safe as possible, you need both SSL and Website Security. What is SSL? SSL certificates have become the best practice in website security. Adding SSL to your website will also help it rank it higher with Google and other search engines. SSL...

Social Media Management Tools

Social Media Management Tools

Why Use a Social Media Management tool? If you are serious about a social media campaign for your business, it can help to use a social media management tool. You will set up the tool, usually an online, subscription-based source, by connecting the tool to...

Does GDPR Matter in the US?

Does GDPR Matter in the US?

What is it? General Data Protection Regulation: A new law that took affect on May 25, 2018 across the European Union, to now include anyone worldwide doing business with individuals or companies in the EU. If you collect personal data from customers, clients and...

Social Media for Business

Social Media for Business

Social Media makes connecting with people and businesses easier than ever! The purpose of Social Media is to network; locally & world-wide. Use social media to connect with people, businesses and common interest groups. Read. Interact with others....

Engaging Your Consumers

Engaging Your Consumers

What Motivates Consumers to Engage With Online Content? How do you build meaningful connections with your consumers? Look beyond the content they consume and connect with what drives them to it in the first place. And then, create more effective content by aligning it...

Why Your Business Should Have a Website

Why Your Business Should Have a Website

1. To Establish a Presence More than 3 Billion people worldwide have access to the World Wide Web, the Internet. Additionally, more than half of all internet traffic originated from a mobile device (such as cell phone or tablet.) No matter what your...

Building your Company Website

Building your Company Website

Choosing a Domain Name(s) A domain name, or "URL", is the address for your website on the Internet. It should be unique and distinct from other business names and websites. Most of the time, your business name is distinctive enough, but if your business name used as a...

Writing Content for your Website

Writing Content for your Website

Writing Website Copy: Cover These 10 Points! Where to Start!?! Check your content using the 10 points below... Tip: I start with a list of topics/phrases I want to cover. Then I organize them in order of presentation. Next is sometimes an outline. All before I...

Advertise & Market Effectively

Advertise & Market Effectively

Using Paid Advertising Methods to Advertise and Market your Website Tips to help you effectively advertise and market your website. written by Kim T. Gordon, summarized by Candee Gulick Suppose you threw a party and no one showed up? If you create a...

Marketing Your Website

"If you build it, they will come" does NOT apply to websites Marketing your website is as important as designing it -- how will you get people to see all your information if they don't know about it? Getting your site to show in online directories is an important step...

Search Engine Strategies: Part 2

Search Engine Strategies: Part 2

Working with the Search Engines Submit your home page URL to the search engines that are most relevant to your site. While there are hundreds of search engines, the most frequently used are Google, Yahoo, Bing, MSN, AOL Search, and Ask. Some of these feed search...

Search Engine Strategies: Part 1

Search Engine Strategies: Part 1

Part A: Constructing your Site with Search Engines in Mind We all know that we want our website to list as close to #1 as possible, in as many ways that people might search for you as possible. Construction your site with search engines in mind will help your site...

Promoting Your Site

Promoting Your Site

Site Promotion consists of 2 key actions: Search Engine Optimization (SEO) and Marketing Strategy. The 'nuts and bolts' of SEO concern how your site is coded and how your content is presented. Marketing Strategy is your actionable plan in making your site WORK for...

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